MapmyIndia X Enactus Business Hackathon

Overview: This case competition focuses on designing a scalable and sustainable revenue model for the Mappls App by MapmyIndia. Participants are expected to identify monetization opportunities within the app’s ecosystem, spanning navigation, discovery, mobility, and location-based services, while ensuring strong user relevance and seamless integration into the user experience. Competition Structure: Single Round (Submission + Presentation) (Offline on 12th April 2026) Teams work on one problem statement Submit a complete business solution Final evaluation based on submission + pitch Pitch Format: Presentation: 10 minutes Q&A: 5 minutes Rules & Guidelines: Team Size: 2–4 members One problem statement per team Solution must be original Secondary research allowed (cite assumptions) Must align with Mappls App ecosystem Must be feasible within 12 months  Deliverables: Business model presentation deck Competitor and market analysis summary Revenue model and value proposition framework 12-month implementation roadmap Business impact or financial logic summary Final pitch presentation