Go-To-Market Hackathon | build traction, not products

You built it. Now prove you can sell it. The GTM Hackathon is a 6-day sprint where early-stage startups build and execute a real go-to-market strategy from scratch. You have a product. You don't have customers yet. This is where that changes. You will build your GTM strategy Run real outreach on channels you chooseBuild real signal for your project The Format (15-20th of April) Day 1 — Brand Strategy Workshop (in-person): Define your ICP, positioning, your WHY–HOW–WHAT, align your product, audience, and market.Day 2 — Outreach Setup Workshop & Launch (in-person): build your page, set up tracking, start outreachDay 2–6 — GTM Sprint: execute independently, drive signups, push for initial tracitonDay 6 — Final & Results (in-person): the top 5 teams present their results and approach + networking On Day 1, 2 and 6 it will be hosted between 18:00-21:00 in person (can be joined remotely but in-peron preferred). What We Will Track Waitlist registrations (required)Channel-to-signup conversion ratesBonus: calls booked, demos done, LOIs, revenue All scores are adjusted by an cutomer-type difficulty multiplier so niche B2B and mass-market B2C projects compete fairly. Awards & Prizes 🏆 Traction Champion — most signups (adjusted) 🏆 Best Conversion — highest channel-to-waitlist rate 🏆 Most Innovative Approach — judged on creativity and insights Prize: 3× Private Brand Building sessions with Laft Agency (worth 1500€)+ featured content+ hackathon winner certificate+ intro to angel investors Who This Is For You have a product (MVP or beyond) but no GTM motion yetNo existing outreach, no active waitlist, no market presenceSolo founders welcome10–20 startups selected only What you'll use: Lovable (landing page), Tally (waitlist form), Google Analytics (tracking) This isn't a "theoretical" pitch competition. It's a test of whether you can actually get people to care. Organised by Pitchless Community and Laft Agency