Step into the future of fashion, technology, and culture.
HTCJ × SFWRUNWAY: DRAMMA is a two-day Fashion × Tech Hackathon taking place during New York Fashion Week, bringing together developers, designers, creatives, founders, and cultural innovators to build what’s next.
This is not a traditional runway.
This is a live innovation lab.
Participants will collaborate across disciplines to prototype tools, platforms, experiences, and narratives shaping the future of fashion—from AI, media, and immersive tech to sustainability, storytelling, and digital commerce.
Projects will be reviewed by industry judges spanning fashion, technology, media, and culture, with select teams advancing to showcase, pilot, or further develop their work within the HTCJ ecosystem.
No prior fashion experience required. Builders, creators, and thinkers welcome.
Who Should Attend
Developers & engineersDesigners & fashion technologistsAI, Web3, and media creatorsFounders & early-stage startupsStudents & emerging talentCreatives exploring fashion × culture × tech
What You’ll Build
Fashion-tech tools & platformsAI-driven creative workflowsDigital runway & media experiencesSustainability & supply-chain conceptsCommunity, commerce, and storytelling innovations
Run of Show (High-Level)
Saturday — February 14
9:30 AM – Check-in & networking
10:30 AM – Opening remarks (HTCJ × SFWRUNWAY)
11:00 AM – Challenge & track overview
12:00 PM – Team formation & ideation
1:00 PM – Build sessions begin
3:00 PM – Mentor & judge office hours
6:00 PM – Progress check-ins
8:00 PM – Day 1 wrap
Sunday — February 15
10:00 AM – Build resumes
12:00 PM – Submission deadline
1:00 PM – Project demos & judging
4:00 PM – Final deliberation
5:30 PM – Showcase highlights & next steps
6:30 PM – Closing remarks
Tickets
🎟 Free
✅ Public event
🔒 Some sessions may require RSVP approval due to capacity
Links
🔗 Hackathon submissions: https://hack-the-runway-htcj-sfw.devpost.com/
🔗 HTCJ: https://hacktheconcretejungle.com
🔗 SFWRUNWAY: https://sfwrunway.com
🔗 Discord: https://discord.gg/D92AKYC7xn
